Alexis Alexander
Digital Product Leader. Strategist. Innovator.
I turn customer insights, data and creative thinking into digital experiences that drive measurable growth.
With 14+ years across digital product, sports media, ecommerce and content, I’ve led high-visibility web experiences, experimentation programs and personalization strategies that connect customer needs with business results.
Areas of Expertise
01
DIGITAL PRODUCT STRATEGY
Turning customer needs, business goals and performance insights into product roadmaps and digital experiences.
02
EXPERIMENTATION & OPTIMIZATION
Using A/B testing and behavioral data to challenge assumptions, validate ideas and continuously improve conversion.
03
PERSONALIZATION & CUSTOMER EXPERIENCE
Creating more relevant digital journeys through audience strategy, customer insights and personalized experiences.
04
ANALYTICS & GROWTH
Using Adobe Analytics and performance data to identify opportunities, understand customer behavior and measure business impact.
Get to
Know Me
My career has always lived at the intersection of people, stories and digital experiences. From sports media and content to ecommerce and product leadership, I’ve spent over a decade exploring how the right message, experience and technology can move people to action.
Today, I bring that perspective to digital product strategy, combining customer insight, analytics, experimentation and creative thinking to build experiences that are not only intuitive and engaging, but deliver meaningful business results.
Ideas are better when they deliver.
I combine customer insight, experimentation and analytics to turn digital ideas into measurable business outcomes.
100+
A/B Tests Led
75K
Incremental Returns Generated in 2026
$4M
Incremental Revenue Generated in 2026
13M+
Annual Homepage Visits Managed
Turning Strategy Into Impact
Behind every result is a problem to solve, a hypothesis to test and a customer to understand. Explore how I turn insights and opportunities into digital experiences that deliver.
Experimentation at Scale
Led high-volume A/B testing across key digital experiences, turning customer insights and data into measurable growth.
100+ tests | $4M incremental revenue
Reimagining a High-Traffic Homepage
Led strategy & optimization for a high-traffic homepage, creating clearer customer journeys & stronger performance.
13M+ annual visits | Continuous optimization
Personalizing the Customer Experience
Created more relevant digital journeys using customer insights, audience strategy and personalization.
Audience strategy | Personalization | Optimization
Simplifying Complex Customer Decisions
Simplified complex choices through intuitive digital experiences that help customers confidently find the right path.
Customer Experience | Product Strategy | UX
The Work Matters. So Do the People.
What colleagues and partners have shared about working with me.
T. Feely
UAB Director of Communications
"I just wanted to take a minute to say thank you for everything that you have done on behalf of UAB. What I will miss most is the fantastic customer service you offer. You did an amazing job at troubleshooting and being on call whenever we had questions. Thank you for everything!"
A. Sloper
Student-Athlete Coordinator
"Alexis, thank you so much for your hard work on the SDSU Athletics website. You are a rock star! We really appreciate your patience and thankful to have worked with you."
M. Schwartz
Arizona State Program Director
"I remember the first time working with you. I came away with a lot of respect and appreciation for you. Looking forward to working with you again!"
N. Myden
Director of Public Relations
"Alexis is one of the most amazing colleagues I've ever had in my career - she is the definition of professional, an all-around STAR person - and anyone would be the luckiest to have her on their team."
Great work starts with ideas.
Meaningful work starts with people.
Creative Work
Let’s Connect
I’m always looking for opportunities to turn customer insights and bold ideas into digital experiences that engage customers and deliver meaningful business results.